GITAM conducts vitiligo awareness camps, highlights need to address stigma
Marking World Vitiligo Day, the GITAM Institute of Medical Sciences and Research organised free medical camps at Bheemili and Madhurawada on Thursday. Around 200 residents underwent skin screening and general health check-ups as part of efforts to raise awareness about vitiligo and dispel common misconceptions.
Speaking on the occasion, Dr Rahul Ray, Professor and Head, Department of Dermatology, GITAM Institute of Medical Sciences and Research, said a substantial proportion of individuals living with vitiligo continue to experience social stigma, including discrimination, intrusive attention and psychological distress.
He said that approximately 50 to 60 per cent of patients report some degree of stigma, reflecting the significant social and emotional impact of the condition.
Medical experts at the camps reiterated that vitiligo is not a contagious disease. They noted that widespread misinformation continues to fuel stigma and social exclusion, and stressed the importance of accurate awareness, timely counselling and supportive care for affected individuals.
Dr Ray further explained that vitiligo is a dermatological condition characterised by loss of skin pigmentation. However, its impact extends beyond physical symptoms, with many patients experiencing emotional stress, reduced self-esteem and social withdrawal. He emphasised that psychological support should be an integral part of treatment.
He added that global estimates suggest vitiligo affects around 0.5 to 2 per cent of the population, or nearly 70 to 100 million people worldwide. He said effective management requires a holistic approach that integrates medical treatment with psychological and social support.
This year’s theme, “From Stigma to Strength,” underscored the need to promote awareness, inclusion and acceptance of people living with vitiligo. Health professionals also referred to the World Health Organization’s definition of health as a state of complete physical, mental and social well-being, highlighting the importance of addressing psychological aspects alongside clinical care.
Officials stated that GITAM Institute of Medical Sciences and Research and GITAM Hospital will continue such outreach initiatives to improve awareness, reduce stigma and encourage a more informed and compassionate approach to vitiligo care.


